Free INSEAD MBA Essay Samples   |
  Aringo consultants are the top in the world!

I recently failed in leading negotiations to sell my company's Enterprise Division to one of the largest industrial groups in my country. This failure directly resulted in the loss of 20 people's jobs.

During the initial meeting between the parties, we concluded the price and date of transfer. The CEOs left the room and left it up to us, the lawyers, to settle the details.

Throughout the meeting, a rivalry emerged between the legal parties. The situation eventually turned into personal animosity, to a point where the group’s CEO requested that we remove our external counsel. What made the situation even harder was the rising tension amongst the division’s employees. Productivity and morale dropped with rumors of a buy-out circulating.

After a month of discussions, the deal fell through. Twenty of the forty division’s employees were fired immediately with the rest scheduled to be fired within the upcoming weeks.

We failed by feeding off each other’s suspicions leading to spiraling negative dynamics. Most importantly, I failed to consider the extent to which my actions affected the division’s employees. Once the deal became too complex to be executed, I should have gone back to the drawing board or defused the situation by restraining, or even replacing our external counsel.

With this failure resonating in my mind, I have actually been given a second chance with an additional offer from a new party. This time around I'm determined not to allow personal rivalry get in the way of the company’s best interests. I constantly think about the job security of the remaining twenty employees, who have been with the company for over 15 years, people with families, who will have difficulties in finding new jobs.

"Congratulations on completing your internship. I'm offering you an attorney position at our firm. However, I'd like you to consider a more business-oriented position becoming my right-hand-man at my new company."

This offer by our firm's head partner who'd been nominated as a Chairman at another company, was the wake-up-call I needed. It made me realize that my passion was to lead a decision-making career.

The Telecom field is one of my country’s most competitive and exciting industries. Afterwards, I hope to become V.P. of Corporate Development for a cellular operator in my country. Since the Telecom industry is very strategy-driven, taking a decision-making role in Strategy will provide the perfect stepping-stone to realizing my long-term aim of becoming the company's CEO.

In order to fulfill such goals, my short-run objectives are to acquire the best academic tools available and combine them with the substantial business experience I'll gain working post-graduation as an Associate in a leading management consulting firm such as BCG or McKinsey.

INSEAD’s MBA Programme will best prepare me for the road ahead. It will complement my legal and corporate background in developing my understanding of fields I lack experience in: finance, HR, marketing and production. INSEAD’s courses Managing Media Companies and Market Driving Strategies, are bound to be a tremendous learning experience towards managing a Telecom company. Studying the "Blue Ocean Strategy" with Renée Mauborgne and Chan Kim, ranked among "The Thinkers 50"'s top ten most influential thinkers, will provide me with useful insights I'll utilize upon returning to the ruby-red ocean of the Telecom industry in my country.

On a more direct level, participating in one of the many consulting internships offered to INSEAD students will provide me my first real consulting experience. I'll also join the Consulting Club, where I'll expand my professional network and obtain exposure to recruiters. Furthermore, as Cassandra Pittman, the MBA Programme's Assistant Director of Marketing pointed-out in a recent interview, McKinsey is INSEAD's top recruiter, and hires more students from INSEAD than from any other business school. This famous recruitment record, specifically with consulting firms, will be a benefit in seeking my post-MBA position.

INSEAD's campuses in two of the world's major financial capitals fits in perfectly with my career goals. My previous positions have supplied me with business experience in South-America, Europe and Africa. Gaining cultural experience and business contacts in Asia, by attending the Singapore campus will benefit my career immensely.

As the ultimate stage of my career, I aim at implementing my business experience to impact i the public sector by becoming the CEO of a ministry such as Education or Industry. Participating in INSEAD's Social Entrepreneurship course and INDEVOR club will be an important step in that direction. Being able to invest my efforts in improving the quality of the public services in my country would be the peak of my career.

The more I hear and read about INSEAD – the more I feel I belong there. INSEAD has few competitors in academic terms or in international repute, and is really the only truly diversified and international MBA Programme. I consider it to be a measure and a target in itself.

The Pharmaceutical industry has been facing major challenges in recent years, such as sales force ineffectiveness and significant pricing pressures from healthcare payers. Working for a leading Pharmaceutical firm, I had the opportunity to tackle such challenges, boosting my passion for this industry.

Assisting with the strategic plan of my company in South Africa I was exposed to McKinsey’s approach to Pharma challenges in developing countries. Therefore, after my MBA in INSEAD, I would like to work as an associate for a top international consulting firm such as McKinsey, Bain, or BCG and focus on pharmaceutics.

Experiencing the vast diversity of the consulting industry and understanding the global business world are imperative for me to attain my goals, and I understand that applying specific industry knowledge, global understanding and strategic focus is what INSEAD is all about.

Following three to five years in consulting, I would like to enter a large pharmaceutics corporation with an international expansion strategy such as Pfizer. A senior management position in international business development, such as out-licensing manager, would give me an insight on developing pharmaceutics markets and would allow me to manage internal portfolio assets while forming the right alliances. After a few years of corporate experience, I see myself advancing to a vice president of business development position where I would be leading the organization’s expansion, responsible for corporate strategy and managing the business development department.

Pharmaceutics is a global industry which is affected by specific regional healthcare needs, governments’ regulations and local cultures. This has been forcing large pharmaceutical companies to be truly international organizations, which need truly international individuals. INSEAD’s multinational and multicultural environment will enable me to expose, absorb and learn how to handle this kind of diversity.

My visit to Fontainebleau campus (2008) showed me that studying with students from more than 70 nationalities really makes a difference and how the cultural aspect is addressed by exposing each nationality to the others. Moreover, the opportunity to experience Asia through the Singapore campus of INSEAD will allow me to network with large Pharma companies, like Roche, using Singapore as one of their hubs to the fast growing far east.

Furthermore, dynamic changes in this sector require structured yet flexible marketing strategies to better penetrate new markets and develop suitable mergers and acquisitions. INSEAD’s strategic orientation provides the exact tools to build such plans. I am particularly excited about Dr. Reinhard Angelmar’s Pharmaceutical Marketing Strategy elective course. This is very important to me because as a Manager in the Pharma industry, I am particularly exposed to an ever-changing environment but need to display solid core marketing tactics in order to influence others to follow my vision.

Attending Javier Jimeno’s Industry & Competitive analysis class introduced me to the open atmosphere of classes and the kind of top-tier professors offered by INSEAD. In addition, it taught me that the group experience, as used in INSEAD to link between students from different backgrounds, can help me truly leverage difference multicultural approaches.

Personally, INSEAD attracts me also due to the proximity to my uncles in Paris, which would assist me in my post-MBA job search using their local relations and to my father in Milan, who I could rely on during and after my studies there.

The medical technology world has always fascinated me. With cost of traditional health care going up and of technology going down, healthcare technology is migrating from the hospital and doctor’s Clinique to the patient’s home. Thus, I believe medical technologies will be an exciting area of growth in the world economy in the years to come.

Post-INSEAD I seek to join a sales and marketing team, in an international medical technology company such as GE health care. My goal is to lead an energetic and ambitious sales team, in an ambiguous setting, towards yet untapped markets and regions. In a later stage, I aim to become global sales manager.

From INSEAD I look to gain a unique multi-cultural learning experience, interacting with people of all backgrounds, absorbing their insights, sharing mine, in and outside the class and to learn how to do business with them. I expect to gain a behind the scenes look into international companies and analyze their strategic and operational moves, meeting the company leaders in person. In addition, I would like to earn tools to perform professional strategic analyses and thereby practice these tools in an intellectually engaging class, improving them throughout the degree, I look forward to take courses from world renown strategy professors such as W. Chan Kim and Phil Parker. Taking special courses about the pharma industry such as Health Care Management with Prof Stephen Chick, joining the healthcare club and participating in the social innovation center’s Healthcare management initiative will allow me to expand my knowledge of this industry and find the optimal job opportunity. I heard a lot about Pierre Chandon, Phillip Anderson, and Ziv Carmon and their marketing management, Venture capital and private equity and consumer psychology courses, which will enrich me with official marketing knowledge, crucial to my career path towards global sales and will enable me to re-evaluate my own experiences.

I talked to INSEAD alumni’s Mr. Igor Landau (MBA ’71), former Aventis President and today a director in the Sanofi-Aventis board and with Iddo Leshem (J07), country manager at Brystol-Myers-Squib, about the Healthcare value chain, and where I can optimally fit in the chain, contributing to its improvement. They also shared with me their Insights about a career in Biotech and Pharma post-INSEAD and how INSEAD helped them achieve their career goals.

I have a strong personal affiliation to INSEAD. It was my late father's wish that I should acquire an MBA at INSEAD. He believed that the market in my country is limited and that had he acquired a business education in an international school from INSEAD, as did his friend and today my mentor Mr. Igor Landau, his career could have reached new and exciting heights. My connections in France, acquired by family and by business ventures, added to the INSEAD network, will be a stepping-stone in my job search post INSEAD.

I was assigned the lead role for our company's Singapore IT Department stress management event in 2010 to help colleagues identify and address early signs of stress.

One of my colleagues in another department recommended a trainer who conducted a well received workshop in her department. I went to the trainer’s website and found a long list of amazing titles, including certified therapist and advanced corporate trainer. Impressed, I met up with her to discuss the training objective and review the presentation package. I decided to engage her, after discussing with my team members. Then, I proceeded to coordinate my team members' efforts to book the venues, cater refreshment, and design advertising communication to attract our colleagues.

Around 130 participants attended this event, which seemed to be engaging and interesting. However, I was surprised and upset when the feedback revealed an average overall satisfaction of only 3 out of 5. Some attendees felt the trainer focused too little on identifying and coping with stress, while others thought she was not knowledgeable enough.

Looking deeper into why the event was unsuccessful, I realized I didn’t study the needs of the participants, especially ignoring the fact that some senior colleagues may have attended similar workshops previously. I wrongly assumed that what I consider useful would be pertinent for all. I had to admit I was overly fascinated by the speaker's titles when I should have looked for her relevant experience. Finally, I realized I gave the speaker too much control over the presentation, when I should have been more specific about my audience's needs.

I continued to volunteer for event committees to gain experience and lent my hand for events chaired by my colleagues. I also carefully reviewed feedback and reflected after each event.

This year, I volunteered to chair a "new hires" event for the Women's Interest Network at work. I sent out a survey to all the new hires to gather questions they had about career progression. I chose senior management panelists and discussion topics based on the most popular questions submitted, in consultation with the HR department.

More than 50 new hires attended this event. As the emcee, I encouraged audience to ask questions and facilitated discussion between the panelists and audience. This time, the average satisfaction rate was 4.5 out of 5, and I was asked to organize additional events in the future.


How can you improve your INSEAD MBA Essays?

Aringo's experts can help you present yourself best

Let us take a look at your MBA essays

Will you get in?

Try our admission
chances calculator

Click here